Spring Into Action is a monthly contest where Facebook followers and Spring Naturals customers can nominate their pet rescue hero (someone whose life is focused around helping animals). Voting occurs monthly allowing for twelve monthly winners. A grand prize winner is selected each July.
Facebook Cover photo, profile picture, and small tab image for the launch of the 2013 Spring Into Action contest:
Facebook tab page which explains the rules, prizes, and how to enter:
Facebook "Like-Gate" which encourages people to Like the Spring Naturals Facebook page to learn more:
Spring Into Action Eblast which was sent to the Spring Naturals email list through Constant Contact. The eblast was coded so that it linked to the blog post of the previous year's winner, the Facebook tab to enter the contest, and the rules page on the Spring Naturals website:
