OpenMed Rebranding
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OpenMed is an association that promotes integration and exchange occasions through the implementation of a vast range of cooperation projects and initiatives in particular among Mediterranean countries.
The Association asked us to modernise its visual identity and make it cleaner. We proposed a concept based on the idea of Mediterranean connectivity of its three shores—South Europe and the MENA shores. The letter O was duplicated three times to represent the waves of these shores, which meet in an open space in the middle, to communicate and interact.
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