Plastic ain't my style
Lettering design I created for Gymslave, an athleisure clothing brand, for their plastic-free initiative. They specialise in high-quality cotton wearables. The idea was to spread awareness about a plastic-free, joyful environment, and thus a thriving nature, as well as ecological responsibility.
Design approach: Minimal, raw, and bold.
Concept: To spread awareness about a plastic-free, joyful environment, and thus a thriving nature, as well as ecological responsibility.
Dream big work hard
This was a personal project. I wanted to create a cover art for one of my custom spotify playlist.
Design approach: Illustrated, rhythm, semi-flat
Concept: Surreal, pleasant, uplifting and artistic. Motivating to have big dreams, and at the same time being in the present to work towards working out those dreams.
Own your style
Style - a person's own manner of expressing oneself, whether via dress, writing, music, art etc.
Design approach: Raw, solid, bold, depth and texture.
Concept: To motivate staying true to your personal style.\
Head set go
This design was made with the intention of being printed on t-shirts. For this project, I sought to combine lettering and illustration.
Design approach: flat, artistic, retro, playful
Concept: To convey the enthusiasm and chill atmosphere that good music provides.
Mr Durantham
This lettering art is a combination of English and Malayalam; language spoken in Kerala, India. The client wanted the design to be printed on a t-shirt and give to a friend for his birthday.
Design approach: Solid, artistic but minimal, playful, balanced.
Concept: Cheerful banter, fun.
Some more from my lettering works...
