Poly: The Plaza Collection
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North London's newest destination
Mill Hill East is a vibrant and affluent London town embarking on great infrastructure change. Poly Global had a vision to create a place their residents could be proud of. We helped them create a compelling story to engage a domestic and international audience.
Launched as The Plaza Collection, the name pays homage to the public square at the foot of the development and drawing on its architectural form, we created an angular brand that represented each house as famous London squares.
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Above: The Plaza Collection master brand and logo story
Above: Floor plan and development brochure covers
Above: Development brochure spreads
Above: Floor plan brochure spreads
Above: Marketing website designs
Above: Interactive sales app - operated on iPad, displayed on a widescreen TV in development marketing suite
Above: English and Chinese fact sheets
Above: Development hoardings
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