user's avatar
Poly - The Plaza Collection



Poly: The Plaza Collection
North London's newest destination

Mill Hill East is a vibrant and affluent London town embarking on great infrastructure change. Poly Global had a vision to create a place their residents could be proud of. We helped them create a compelling story to engage a domestic and international audience.

Launched as The Plaza Collection, the name pays homage to the public square at the foot of the development and drawing on its architectural form, we created an angular brand that represented each house as famous London squares.
 



Above: The Plaza Collection master brand and logo story

Above: Floor plan and development brochure covers

Above: Development brochure spreads

Above: Floor plan brochure spreads

Above: Marketing website designs

Above: Interactive sales app - operated on iPad, displayed on a widescreen TV in development marketing suite

Above: English and Chinese fact sheets

Above: Development hoardings





Follow The Surgery on Instagram and Facebook
We regularly post other works on Instagram and Facebook that we don't upload to our Bēhance page. 
If you would like to receive an update in your news feed that we have posted new works or to discuss your thoughts around any of our projects, please like us on Facebook and follow us on Twitter.
Follow us on Instagram  |  Follow us on Twitter  |  Visit our website  |  Email us





Poly - The Plaza Collection
183
1.4k
13
Published:

Poly - The Plaza Collection

183
1.4k
13
Published:

Tools