Les délices de Michèle
Brand identity & packagings

Les Délices de Michèle are wild and original and feature local Quebec berries as their key ingredients. A combination of illustrations, watercolors paintings and photographies are used to express the brand warmth and whimsical attributes. The berries, unique in their kind, have been put forward in a humorous context, they become huge and sometimes turn into air balloon, spaceship or giant bubbles... highlighting their uniqueness.

Design Studio: Chez Valois

Brand identity & packagings
Creative direction: Michel Valois & Sylvie Racicot  |  Art direction: Michel Valois  |  Design: Michael Mason & Robin Kurtz
Illustration: Michael Mason & Robin Kurtz  |  Lifestyle photography: Sylvie Racicot  |  Infography: Robin Kurtz

Creative direction: Michel Valois & Sylvie Racicot  |  Design & Coding: Robin Kurtz​​​​​​​

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Délices de Michèle - Brand Identity & Packagings