Les délices de Michèle
Brand identity & packagings
Brand identity & packagings
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Les Délices de Michèle are wild and original and feature local Quebec berries as their key ingredients. A combination of illustrations, watercolors paintings and photographies are used to express the brand warmth and whimsical attributes. The berries, unique in their kind, have been put forward in a humorous context, they become huge and sometimes turn into air balloon, spaceship or giant bubbles... highlighting their uniqueness.
Design Studio: Chez Valois
Brand identity & packagings
Creative direction: Michel Valois & Sylvie Racicot | Art direction: Michel Valois | Design: Michael Mason & Robin Kurtz
Illustration: Michael Mason & Robin Kurtz | Lifestyle photography: Sylvie Racicot | Infography: Robin Kurtz
Website
Creative direction: Michel Valois & Sylvie Racicot | Design & Coding: Robin Kurtz
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