Karashi Mentaiko* series that can be stored for a long time.
This oil-pickled series is a product that can be stored for a long time by oil-pickling and heating Karashi Mentaiko*, so you can enjoy the taste of Karashi Mentaiko more easily and conveniently.
By oil-pickling Karashi Mentaiko, they created a unique taste that has never existed before.
“Sabinai Mentaiko” is an oil pickled nutritional food supplemented with the nutrient "vitamin E" that protects the body's lipids from oxidation and helps maintain the health of the cells in the body through its antioxidant effect.
“Taketori Mentaiko” is an oil-pickled that goes well with rice that contains Fukuoka's foodstuff such as Bamboo shoots from Ohma, Chicken called Hakatajidori and Karashi Mentaiko.
“Hot Emperor” is a very spicy oil-pickled containing Karashi Mentaiko and chili peppers, as well as various spiciness and flavor.
“Dokodemo Mentaiko” is a small type of oil-pickled that can be stored at room temperature.
You can feel free to enjoy Karashi Mentaiko regardless of the location such as camping, barbeque, and lunch.
"Friendly" oil-pickled.
This product can be stored for a long time than the standard Karashi Mentaiko, and features "compatibility" that makes it easy to make your version like various recipes and fit some foodstuff at home, so I designed the brand mark and each package in the image of “Friendly FUKUYA".
The brand mark is based on the Fukuya logo mark (F mark), I designed a shape that seems “ an oil-pickled” and developed a new brand mark. Also, I designed each package with a FUN and POP impression.
MENTAIKO in Oil (Ajina-Aburazuke)
FUKUOKA, JAPAN
Credit /
Client: Fukuya Co.,Ltd
Creative Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
Copy(Naming): Michiyo Kambe (Canbe-shokai)
Thanks for viewing!