“Sevoel”

“Pure feel”

Art direction
Creative Direction
Packing design
Brand Positioning
Feel the moments! Sevoel is a drink that is also known as Dutch gin. The brand aimed to show the uniqueness of its product without looking like other alcoholic products, with an emphasis on the sophistication and care they have with the production of each bottle.

In the past, it was originally a malt wine added to juniper fruit extracts. Today it is a juniper-infused distillate from Holland and Belgium. It is the precursor to London Gin. Unlike most gins it is a mixture of two very different spirits: a neutral one with botanical infusion and malt-wine which is a kind of un aged whiskey.
Sevoel in Dutch means to feel. To translate this maxim of the product I defined a positioning that reflects its exclusivity and its meaning. “Pure Feel” Besides being the meaning of the word, it is the feeling of the drink, something so unique and singular that it can be poetic, like feeling the moment.

I brought to this project a sophisticated and minimalist visual process that uses lines to represent sensory fields and the different ways of feeling. In addition, a highlight is the signature of the creator of the project, a visionary who is proud of her product! The result… Ah we love the result, it gave me the freedom to create and together we came up with a line of bottles that speak for themselves about the quality and exclusivity of their content.
Sevoel
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Eduardo Dias

Sevoel

I brought to this project a sophisticated and minimalist visual process that uses lines to represent sensory fields and the different ways of fee Read More
33
435
5
Published: