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    Challenge GBRANDED is an international design & production firm specializing in OEM watches and accessories (keyrings, lanyards, custom closures,… Read More
    Challenge GBRANDED is an international design & production firm specializing in OEM watches and accessories (keyrings, lanyards, custom closures, etc.) and textile merchandise goods. Working for the biggest automobile, entertainment and food/beverage brands, GBRANDED focuses on high standard design and revolutionary production techniques. Anakin was hired to create a new CI/CD including logos, style guide, photography, website and stationary. We worked very close with GBRANDED to crystalize the core values of the brand. Solution Coming from the watch making industry, GBRANDED is using strong materials and precise craftsmanship to shape perfect and long lasting products. Black/white landscape photography taken on the island of Lanzarote (Canary Islands) helped us to communicate design and craftmanship at the same time. Development sketches and 3D wires were used to explain the complex but well organized production process. The logo was designed timeless, adaptable and to be used on very small scales. Read Less
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