The Brief
To create bus exterior ads, for specific greek regions, promoting the first ever
Hellmann’s Sauces with Greek flavors.
The Challenge
A fresh, yet classic, visual approach and the use of local slang,
in order to make head turns and some Instagram Stories Buzz.
The Idea
A postal card, mixed with the brand’s Identity featuring the new sauces and their ingredients as the heroes. A perfect combo for witty slogans around local customs,
idioms and slangs.
