Backyard Brains is a company that creates experimental Neuro Science
Tools designed for learning purpose. 

Everyone from schoolchildren to grad students and every grade in between can experiment with similar tools used by real neuroscientists worldwide. Concept is that by following a few simple steps, everyone can experience first-hand how the brain communicates with our senses, memories, hopes, and desires.

I was invited to create a packaging design concept for the group of neuroscience toolkit products that would enhance sales and positioning of the brand in the niche. 

Identity design project consists of 3 main steps. First step is defining the information architecture. Second step is designing different logos and differentiation color for each product. The final one is creating the packiging concept that would make the products  stand out from one another as well as the competition products. 

Simple design, bold typography, vivid colours make the brand visible and authentic.

The project stayed in the proposal state, but i am happy to share it
with the design community ;)

Neuro Tools

Logo design: Milica Pantelić

For more of my works you can find me on: 

INSTAGRAM or LINKEDIN

Or you can visit my website: milicapantelic.com

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