Logo and Name trendy pixie
The Brief
Company Name:
still to choose
still to choose
Company Description:
We are a fashion company that sells sustainable suits. Our items are made with quick turnaround and are sold in your favorite stores. Our target audience is toddlers. We want to convey a sense of faithfulness, while at the same time being kind.
We are a fashion company that sells sustainable suits. Our items are made with quick turnaround and are sold in your favorite stores. Our target audience is toddlers. We want to convey a sense of faithfulness, while at the same time being kind.
Job Description:
You must create a logo using the information given in this brief. They would prefer a wordmark that uses the color grey. The logo will be printed on the side of vehicles. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.
You must create a logo using the information given in this brief. They would prefer a wordmark that uses the color grey. The logo will be printed on the side of vehicles. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.
Specifiche:
Font: Chaparral Pro Bold
Colore principale: #9c9c9c
The steps to perform the work
I started with the choice of the name,
trying to convey that sense of loyalty and kindness to which the client wanted to stick,
then I went in search of the font, I wanted it to be as cheerful as possible but at the same time elegant, (the target are the children, but unilaterally also their parents),
in the end I chose the image to be inserted inside the logo, as close as possible to the name we had agreed.
The end result was very satisfying, even if I tried to convince the client about the lack of emotion and attraction that the color they chose in my opinion conveys.