Sorry Mum Tattoo Shop is a branding approach inspired by 17th-century old school design with modern strategies and attributes. Fusion of minimal icons was incorporated to offset the high amount of hatching. The edgy, serifed supporting typeface, and low count colour palette expose the authenticity of the concept. Every tattoo has a unique structure, with a distorted look. The presentation was made by images digitally drawn by myself. Tattoos started as the province of people living outside the constraints of mainstream society. In some ancient cultures, it was a matter of religion. In others, it was a mark of the battles they fought.