Catmint is a business management and IT consultancy based in Saudi Arabia which caters to clientele across the MENA region. The firm adopts a customer-centric approach to ensure the implementation and integration of cutting-edge software, and provide superior quality consulting services for its clients.
By implementing the build-operate-transfer method, Catmint's vision is to offer practical business solutions which aim to create a competitive advantage for their clients, and help them utilize their existing resources and tools in maximizing their potential and getting the best out of the offices the firm would build for them.
I worked closely with Catmint's management to strategize and craft the brand's identity. Together, we built the firm's image based on its values of respect, integrity, collaboration, and commitment.
The brand's main visual element is one which demonstrates Catmint's bold presence and business approach.
As an identifying icon, the parallelogram symbolizes the firm's ability to shift its clients' businesses and take them to a higher level, and helping them perform better. Catmint Green bolsters that idea further, being the color associated with growth, harmony, stability, and wealth.