Longitude is an annual music festival that takes place in Marlay Park, Dublin. The festival is primarily aimed at 16 - mid 20 year olds. In recent years the event has leaned more towards showcasing Hip Hop & Grunge artists. To reflect this change, the visual identity needed to transform to reflect the performers and the tastes of the concert-goers. Previously the visual identity style had taken inspiration from nature and depicted a more organic and chilled summer event.

The new identity utilisies flat clean geometric shapes as a flexible base to convey a more dynamic, youthful and energetic event.