BRAGA PADEL CLUB — Identity Proposal — 2020
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Logo animation (bouncing ball effect)
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CONCEPT .
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Regarding the briefing, I want to explore something fresh, new, and dynamic. With that in mind, I started to deconstruct the Padel symbols and elements, such as the racket and its dotted grid (pattern), the court (geometry), and how the game is played (movement). Also, they wanted to have that connection to the city where this sports complex will be born—Braga, Portugal—and tried to incorporate the "B" in the symbol as well. The result is a dynamic identity that can be adapted to any support—digital or print—and since it has a bright colour palette, once again inspired by the sport itself, it will be easily recognisable and will pop up as well.
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. THANK YOU
2022 Update
This branding project was proudly featured in The Best Gradient Logo Designs (Logo Design Awards by Design Rush). Thank you all for the support!
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Branding Proposal - Not used
Client: Braga Padel Club
Year: 2020
Design & Art Direction: João Loureiro
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