The company specializes on lead generation and sales for B2B services based in North America. Their main asset is the team of experienced sales specialists, based in USA and Canada.
Martial Group was created in 2003 and positions itself as a company with proven and extensive record of sales throughout their existence on the market.
Challenge
The company’s website was outdated, and was somewhat poor visually, which made the information there hard to read.
Updated design concept created for Martal by another agency didn’t represent company’s experienced team and proven track of success. Our main task here was to create a design concept, which would fit the brand’s identity - a professional service, provided by the team with years of experience working on B2B sales in North American market.
Solution
We saw the solution in taking the high level of expertise of this company and its team and build the design concept around it. Our mission was to create a design for a company that is a long-term actor on the market, and their website should have been associated with corporate culture and ethics.
Another important issue that we wanted to address, is the text on the website and its visual representation to make it not just readable but interesting to read.
Introducing the concept
One of the company’s unique assets is a team, which consists of B2B sales experts focused on North American market. To highlight the location of employees, we introduced new visual elements.
The important information on lead generation and working process, which was previously presented as text, we turned into graphics and illustrations, which would attract the attention while being informative.
Additionally, multiple conversion elements were created, which would show the potential customer that they’re creating a personalized offer based on the information from the filled forms.
Workflow
Strategic session
After conducting multiple interviews, more was uncovered about the company, its values, approach. We researched the target audience and how the company meets their needs, what is so unique about this specific service & how it can exceed their expectations.
Research
We moved forward with a further study of competitors. Our goal was to create a website, which would distinguish our client from other lead generation companies.
Creating design concepts
Loads of research and brainstorming, and we started to develop wireframes & mockups of the website’s main pages and its mobile versions. We kept in mind that designs we create should reflect the professionalism and high skills of Martal’s team.
Development
Once our concepts were approved by the client, we started the development of website’s core - backend, and its appearance - frontend. Every step of the way we tested our work to ensure that all parts combined work perfectly.
Marketing support
Results
1.5 times more requests from potential clients
It took 3 months from our first strategic session to the last update to create an on-brand professional wеebsite with customized graphics and an adaptive design. Then, we continued updating the marketing materials to fit the design concept we had developed. Our latest achievement has been integrating the website’s application process into the company's CRM to automate data entry.
