Creativity is a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. An alternative conception of creativity is that it is simply the act of making something new.
Bisociation (together with Varvara Komarova, Maria Titova)
Bisociation Tool is a problem-solving tool to gain new and innovative solutions in design. With the tool you can "feed" your mind's association power and discover unique solutions to your design task.
Bionics (together with Varvara Komarova)
Bionics - simply it is about copying some features and processes from nature.
Synectics (together with Varvara Komarova, Maria Titova)
Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware.
A metaphor is generally considered to be more forceful and active than an analogy (metaphor asserts two topics are the same whereas analogy may acknowledge differences. Other rhetorical devices involving comparison, such as metonymy, synecdoche, simile, allegory and parable, share much in common with metaphor but are usually distinguished by the manner in which the comparison between subjects is delivered.
September - December 2010