UBRLOCAL - Iteration 1
A Social Food Web
                         
Problem:
Urban producers have a hard time finding other producers and resources in their community
 
Solution:
A peer to peer platform allowing neighbors to find each other and share rood related products like food, tools, supplies, and more.
 
Skills: 
Mobile UX, UI, Web Production, Basic Coding, Entrepreneur, UX Research
 
Partners:
Ryan Acuzena, James Gilmer, AIGA, Liz Smith, Dylan Davis 
Mobile UI Design
                         
Design by: Ryan Acuzena and Kamal Patel
Understanding Cutomer Needs
                     
Just under 600 people in Seattle took part in our working prototype of a peer to peer food platform. People traded 1,000's of messages, and 100's of food related products, servies and supplies.
 
A larger scale rural producer
A smaller scale urban and peri-urban producer
Working Prototype
                     
Just under 600 people in Seattle took part in our working prototype of a peer to peer food platform. People traded 1,000's of messages, and 100's of food related products, servies and supplies.
 
Used ShareTribe for prototype technology.
Web Landing Page
                      
Role: HTML, CSS Production
Collaborative Human Centered Design Process
                   
Participatory Co-Design:
 
ÜBRLOCAL held a co-design session with food leaders in Seattle.  Participants were asked to help us design an urban food network to help re-localize a significant portion of Seattle's diet to within roughly 10 miles.
 
Participants consisted of small-scale urban farmers, restaurant and grocery store owners interested in sourcing within Seattle, urban planners working towards a re-localized urban food system, and Seattle policy makers.
 
Co-design contributors were asked to help design solutions around 5 topics regarding urban food development: Economics, Cultural Impact, Distribution, Neighborhood Strategy, and a Technology table which demonstrated a clickable prototype.
 
Mapping
                   
Mapping has been a key part of understanding various resources in urban communities.  
Prototype - Built in InVision
                      
Role: Invision prototyper
Take Aways - "Iterations"
                        
Lean Startup concept of "Iterations" was a large part of our process.  We kept strong records of our progress and in the end learned that the business model here was in question.  We realized this was a great service, but we had to find a way to pay for it.  That's why we iterated to another test and began a group buying prototype of local food. 
UBRLOCAL - Iteration 1
8
194
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Published:

UBRLOCAL - Iteration 1

ÜbrLocal is a peer-to-peer marketplace for urban food producers. They can connect, collaborate, and trade, buy and sell food related products.
8
194
2
Published: