WAEGUKIN TV

Online travel vlog based in South Korea. Following the adventures, everyday life and culture in South Korea of Moldova based university students.

Identity logo, prints, goodies. 
Identity UI elements are based on the korean word "waegukin" which translates to "foreigner". The girls wanted a simple straightforward approach to how they wished to present their project to the world, that would also include some of the common cultural elements most known when we think of South Korea. 
My initial moodboard for creating the logo included common elements such as the very popular entertainment tv shows most artists participate in (bright, vibrant, comical pop-up bubbles and text); the use of icons, stickers, funny bubbles we find on most korean commerical products and advertising; the colors found in the national korean flag (red and blue).  
Waegukin Tv
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Waegukin Tv

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12
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Published: