Fernando Lopes's profile

Eli Melo - Visual Identity

Eli Melo works by developing team skills, aiming at continuous improvement in companies. She is passionate about art, learning and developing people, and has a project where she shares creative and interactive content, based on her experience.

​​​​​​​There was a need to create a symbol that adds the references extracted from the semantic connection in addition to the initials of the brand.

Galaxy - Cosmos - MELO - Direction - Development - Rise

The grid reinforces the junction of E and M, together with the shield of the Melo coat of arms, ascending towards space. Reflecting the symbol, first vertically and then horizontally, we find a relationship with the galaxy, revealing a multiple orientation, but with a focus in the center.

The typography needed to be modern and diverse to relate well with the brand, so the Helvetica Neue LT family was chosen as a source of support.

Purple as the main color, which is a mysterious and sophisticated color, is related to the meaning of the brand, as it represents elegance and wisdom, as well as being reliable, safe, responsible, optimistic, cheerful and idealistic. A shade of dark blue was used as a secondary color, in addition to shades of purple as support colors, being useful for diversifying the brand, either to create textures or gradients.

Brand Visual Identity

Eli Melo is a creative and modern brand, and his new visual identity is harmoniously related to his concept, revealing his passion for the professional who is dedicated to developing people.

Fernando Lopes

Identidade Visual

Eli Melo - Visual Identity


Eli Melo - Visual Identity

Creation of visual identity for Eli Melo, a professional who works as People Development, developing team skills and creative learning experience Read More