Twitter India - #WeTweet - Interactive Screens
Project Brief - To create an interactive for college students in India to experience the Twitter platform, highlighting its power to enable its users to raise a voice and express opinions about issues that matter to them at a global and local level.
Idea - Set up interactive screens in select colleges across the country that would display current and locally relevant topics. The students can express their opinions on these by Tweeting using the hashtag #WeTweet. Using data from the Tweets the polls would refresh live on the screen, also displaying the tweets with the user handles.
Process - Strictly adhering to the Twitter brand ethos and design bible, I was to design the flow of information on the screens. The stages were - The Topic, The opinions, The Polls showing data, Live Tweets from users.
In coordination with the Twitter Design team in San Francisco, me and my team at Leo Burnett set about creating an experience that was palatable and enjoyable for the Indian youth while being well within the Twitter universe.
We based our designs on a lot of insights and data around youth trends in various regions of the country, their digital habits, favourite apps and cultural nuances.
This helped us root our designs in the Indian regional culture in its current form, that would be appealing to the youth and invite them to engage with the Twitter platform.
Final Design
Prototype 1
Prototype 2
