ABOUT:
Venus, a Gillette sub-brand, sells razors for females. They've received backlash because their razors are significantly pricier than men’s (commonly known as pink tax.)
Yet everyone who shaves should do it at a reasonable price, and most importantly, at an equal value.
Campaign Phase 1:
Raise the price of men’s Gillette razors without justification.
Phase 2:
Show empathy with men's reactions to the price increase, and explain that women have been feeling like this for ages.
Lastly, there will be a decrease in the price of both male and female razors, because if change is made it must be applied to both sides.
