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    The PBS mark was developed to overcome a problem with the prior identity, which focused solely on the initials, making the service seem inappropr… Read More
    The PBS mark was developed to overcome a problem with the prior identity, which focused solely on the initials, making the service seem inappropriately commercial. In the new identity, a stylized profile of the human face repeats three times, playfully putting the “public” in public television. Read Less
    Published:
Public Broadcasting Service
The PBS  mark was developed to overcome a problem with the prior identity, which focused solely on the initials, making the service seem inappropriately commercial. In the new identity, a stylized profile of the human face repeats three times, playfully putting the “public” in public television.