B A L S A M I A®
T H E O R I G I N O F B E A U T Y
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Beauty didn’t arise in Greece
And it has little to do with gods
As people often believe.
It didn´t spring from the waters of the Nile either,
As a gift from nature
And a symbol of adoration of Nefertiti´s perfect face.
Beauty is not a present wrapped in brown skin,
With green eyes or a symmetrical face.
Beauty originates every morning when you wake up,
When you look in the mirror and accept your face, your body, and your soul.
Beauty is finding yourself, getting to know yourself, taking care of yourself,
Giving yourself the love you need and always coming back down to earth.
When you look for beauty within you, you reach the source
And that is the beauty we want to take care of: you are nature's most beautiful creation.
T H E N A M E
lies at the root of the word balsam
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This one takes us on a journey to its origin in hebrew: spice or perfume.
In english, a balsam is a creation of nature, fragrant, liquid, and transparent, with multiple qualities to soothe and heal.
The etymology of the name tells us about a space, maybe a country or a world where skincare is a way of loving ourselves, of nourishing and taking a moment to take care of our beauty.
B A L S A M I A ´ S B E A U T Y
The beauty that we find in the nature
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Each element inside and outside of the jar must have this ethereal and organic origin. Its identifier and color palette were selected in order to reflect the brand´s neutrality, a product that can be used by all human beings. Additionally, a brand label was designed, synthesizing the identity and creating a construction that reminds us of the graphic representation of the chemical elements.
The packaging keeps up with this concept in its geometry; each one bears the natural element that stands out in the product: a rose, seaweed, an apple blossom. As a finishing touch, a silkscreened golden foil is added, distinguishing the identifier and its symbol.
