Mr. vodka and its complimentary product, Mrs. gin, are designed to be the top selling contender at any bar/restaurant. Described as urban dwelling go getters whom enjoy socializing, the target demographic are males and females from their mid twenties and thirties who have a high disposable income.
The bottle is crafted to maintain soft characteristics that hint vanilla with a high-end boutique feel.
With liquor stores being notoriously known for having extremely high volumes of products all competing for the same attention at any given moment in time. It means that such a high concentration of busy visual information in such a small space, makes standing out from the crowd merely impossible.
The visual experience of Mr Gin and Mrs Vodka aims to break up the loud nature of the product display area by allowing for the option of the product to be displayed on two rows of bottles, which combine to ultimately share one piece of artwork. (If/were applicable)
The fact that when someone walks into a liquor store and glances across the display area, Mr Gin and Mrs Vodka’s visual identity will ultimately have the advantage of taking up a greater area on the shelf, meaning that, without a doubt, ones eye will pickup up a discrepancy in the visual patterns field of view, leading ones eye immediately to this discrepancy. Hence Mr Gin and Mrs Vodka have the slight advantage of spatial contrast, guaranteeing almost immediate attention.