Graphikas - Personal Brand

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6 months after going full-time freelance, I'm starting to stack printed samples that I designed as part of my personal brand identity. It has evolved greatly during the past few months - you can see samples of the previous designs here - so I wanted to showcase it, in an attempt to introduce myself, visually this time. It's also a great exercise to assess the situation and maybe fix issues or come up with new ideas.

Feel free to leave a thumbs up or a comment below if you liked it!

Thanks for your time

Lucas

www.graphikas.design

These brand guidelines are special. Not only do they hold they key to the visual communication online, they also regroup a bunch of notes and ideas to reduce consumption during projects, may it be in digital or print.

Just like the brand, it will be enriched as time goes, creating a powerful tool for
everyday's work.

This green stands for the burst of hope I experienced lately, regarding the world, and my situation; it's there to inspire for greater things.
For a better future, equal to all.
For a better society, kind to all.
For better humans, loving to all.

Take a tour in the live version

Here is a wallpaper made using elements of my branding in a completely different style. This exploration showcase the flexibility of the brand image, and allows more than one tone of voice. Typographic agility was a requirement I needed to integrate in the constraints while building the brand. Much like my moods, I like to vary in style to match better the concept, rather than a defined "personal style".

A diverse library of typefaces, representing the cultural diversity in which I believe in. Working from a single-hand but on their own, they mix and offer a wide range of possibilities for visual language.