Branding and Packaging
The whole label is embossed in the front of the bottle, showing the compass logo, Leawood typeface and traditional shapes surrounding the modern, crisp lines of the compass. The slogan 'True Character' only appears on the Cautious Jack advertising as i didn't want to over complicate the simple, fresh design. The embossed label looks fantastic when the light is shining through the rich colour of the whisky - this is a whisky bottle the consumer won't want to throw away. The wooly handcrafted jumper looks plump and warm on the bottle - giving the consumer a little clue to how they may feel while drinking the product.
I included a small sewn in label on the jumper cover so the consumer can identify the whisky on the shelf/POS - again; this small label is just a simple solution that doesn't over complicate.
The layout of the advert is a double spread that will feature in magazines which the average 25 - 35 year old man would read. The advert comes in different varieties depending on which whisky it is promoting - the ad below is for single malt whisky and the dark blue colour matches the same colour as the jumper on that particular bottle.