The identity for Cáca Milis (Irish for Cake) needed to invoke a feeling of luxury in its style and colour palette, while also keeping an approachable, light-hearted tone of voice that is so prominent in Irish culture.
The delicate pink and striking gold are reminiscent of the light choux pastries and eye-catching macarons found in the bakery, while the relaxed and colloquial tone used in the packaging is playful and friendly.
Cáca Milis - Brand Identity
