#Øjnepådig is a Campaign that takes the boring and difficult topic of digital data and data safety and shines a new light over it,- making it understandable.
It uses the digital data from the viewer’s browser and social media etc. and uses it to make a noteworthy experience of who the internet believes you are.
It questions what your data can be used for, and gives you a basic understanding of what digital data such as online friends, location and apps are being used for in different parts of the world. The target audience is Gen Z students, who are active on social media and have an online lifestyle.