'Experience' is a project which took off within the scope and space of an advertising agency. The creative concept is aligned with the modus operandi of the agency, which is set to deliver an out-and-out experience of the world of the associated brands, namely the 'Brand Experience'. The process started with designing the typographical model to form the foundation for further development. The next step was to add composition enhancements representing the idea that the full and absolute experience of an advertising creation can be truly attained through the use of objects illustrating the hybrid nature of the sense organs. The last element of the project is a multi-hued structure of a linear character. Set in the cooler shades of the opalescent palette, it symbolises the variety of impulses that stimulate the senses. The layers penetrate one another but also allow space, thus creating depth symbolising the multidimensional character of the experience.

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