Assignment
This project was completed for an advertising design course. The assignment was to develop an integrated ad campaign to promote a summer-themed promotion at one of the largest fast-food chains in America, and to explore developing a sales promotion with copy and images, and applying the creative to various applications in print, outdoor, and online.
Overview
Chipotle Mexican Grill is a fast-casual chain that has over 2,000 locations in the United States. Over the years, Chipotle’s growing popularity and innovation in the industry has allowed for the introduction of various additions to their menu, including: queso and carne asada. These additions sparked conversation and boomed in popularity. After an analysis of popular additions to Mexican styled foods and interviewing frequent Chipotle customers, I have found that a mango salsa is in popular demand.
Deliverables
Print Ad, bag and soda cup, billboard, window cling, online ads.
Print ad design.
Paperbag design, custom-drawn pattern using Procreate on iPad
Papercup design.
Billboard design.
Windowcling design.
Online advertisement banners.
