• Add to Collection
  • About

    About

    Activation, packaging
    Published:
Absolut wanted a daring concept for their 2011 Chinese New Year packaging. ​
Simple. Celebrate with rabbits. Lots of procreative rabbits. 
The process: research, brainstorming, experimenting.

Round 1: A more raunchy version of our concept. We had to turn it down a notch...