The client was pretty clear that they wanted to use a schooner as the main element in their new logo for the park. We came up with the idea of using boulevard banners to identify different sections of the park. Someone in the organization mentioned that they would like to use a heavy rope element in all aspects of the new mark for this park. So, I took the notes and went about developing a look for them.

This was the first design of the new mark. It incorporated the schooner as well as a simple knotwork element as framing. The clients approved it on the first presentation.

A couple of samples I threw together to pitch the idea of color coding the park. The photos were taken while the park was still in production. I simple placed the banner designs into the existing landscape.

A few of the banner designs.