Sony Channel
WTA Tennis is here on Canal Sony
WTA Tennis is here on Canal Sony
Graphic Pack + IDs
Working together again with the creative team at Channel Sony Latin America, we
developed a graphic show package and series of IDs for the “WTA Tennis is here”
campaign, which aired on the Sony Channel.
campaign, which aired on the Sony Channel.
Grounded in the elegance and strength of women’s tennis, and employing iconic elements from the sport, we created a visual language to represent key micro-moments for this project. We applied a vibrant color palette and used 2D and
3D animation techniques to give life to every moment of the game. We trained, we served, we scored, and we celebrated! We hope you enjoy this courtside seat.
