ABOUT
Concept of visual identity for Into the Woods festival.
Aimed at younger audience, Into the Woods music festival is imagined as an event which combines the love for outdoors, sports, art and music (emphasis on electronic music). The main idea for the visuals was urban meets nature. Rhythm of movement is established by using a simple geometric grid system which allows high flexibility of use. Typography is entirely based on Sporting Grotesque which has an unique, expressive presence.
