EasySorb supplies a device that is placed in cold storage (or cooling cell). This device ensures stable humidity and neutralizes harmful gases. This ensures that mold is less likely to develop and that the food items remain beautiful and good for a longer period.

The device saves costs and time because the cold storage does not need to be cleaned or thawed as often. In addition, food can be stored longer so that you throw away less food. In addition, there is no more odor and taste transfer between the various food items in the cold storage (or cooling cell).

The product is a stainless steel grille that attach to the ceiling of the cold storage. There is a bag with unique contents in the stainless steel grille.

Goal
Logo design, color scheme and fonts selections for new brand of cold storage device. Key words related to brand are fresh, cold and food. Target audience is restaurants, butchers, vegetable shops.

Solutions and process

Key words represented in next conceptions like frozen leaf and snowflake. A few sketches also include E letter (from Easysorb).

Some of ideas were finalized during digitization. Main options below.

Oxygen font was used for logo because of the balance between technological and natural feeling. Letters like o,b have vertically stretched circle as leaf icon. And letters like a,s,y,r have more open shapes. All these features create the right feeling for the brand. Below you can see 6 font options I chose from. The 2nd option is Oxygen font.

Also was chosen PT Sans bold for headlines and subtitles. And PT Sans regular for text.

One of the main brand colors is cold green because it give fresh and cold feel of frozen fruits and vegetables. Also was used dark blue color for company name to strengthen these feeling and say that it’s not only green food brand.

Below you can see extended brand color palette which I created. Here also communication, accent, background and functional colors.

My email - p.schubin5@yandex.ru