A homage to the work of William Morris’s floral designs and illustrations of the
19th Century.

A film produced by Optical Arts Studio.

Here, the real-time growth of flowers is used to form a modern illuminated
letter, highlighting the slower quality of manual creation. Morris used
illuminated letters in his own publications as a rebellion against the uniformity
of the new industrial world.

Inspiration for the flower species used came directly from Morris’s own floral
illustrations, which were often influenced by the idea of the ‘English cottage
garden’. This gives the film a Summertime feeling which is added to by the
light continually moving around the structure until it reaches its final position,
reflecting the sun’s movements throughout the day.

The flowers were created using photogrammetry. Individual petals and leaves
were shot using a number of different lighting techniques, so that subsurface,
specular, diffuse and transparancy maps could be created and used in CGI to
provide a life-like structure for each leaf and flower.

Credits:
Creative Direction & Production: Optical Arts
Direction: Joe Jackson
Audio: Sonjay Prabhakar
CG Supervisor: Fabrice Le Nezet
3D Artists: Ollie Harris, Alexa Sirbu, Lukas Vojir
2D Supervisor: Miguel Wratten
Colourist: Martin Pryor
Typeface: Aspect by Jeremy Tankhard