SQUINK
STICK
Packaging Design
This project is a collaboration between the Department of Visual Communication Design and Food Technology Department in Universitas Pelita Harapan. As one of the design students, my job is to design a packaging for the food that has been developed by the Food Technology students.
Squink Stick is the food product that I got to develop from the very start.
Squink Stick itself is a healthy snack that contains squid ink (chephalopod ink), which is good for the human body.
This snack is developed by Marco Marcello, a Food Technology student.
Squink Stick wants to be seen as a fun, friendly, and playful brand. With squid ink as its main ingredient, we decided to accentuate the form of squid ink itself in our visual identity. This concept underlies the creation of the Squink Stick logo and other visual elements in this brand.
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Proyek ini merupakan kolaborasi antara Departemen Desain Komunikasi Visual dengan Departemen Teknologi Pangan di Universitas Pelita Harapan. Sebagai salah satu mahasiswa desain, tugas saya adalah merancang kemasan untuk makanan yang telah dikembangkan oleh mahasiswa Teknologi Pangan.
Squink Stick adalah produk makanan yang saya kembangkan sejak awal.
Squink Stick sendiri adalah camilan sehat yang mengandung tinta cumi-cumi (chephalopod ink), yang baik untuk tubuh manusia. Camilan ini dikembangkan oleh Marco Marcello, seorang mahasiswa Teknologi Pangan.
Squink Stick ingin dilihat sebagai merek yang menyenangkan, dan ramah. Dengan tinta cumi sebagai bahan utamanya, kami memutuskan untuk menonjolkan bentuk tinta cumi itu sendiri dalam identitas visual kami.
Konsep ini mendasari penciptaan logo Squink Stick dan elemen visual lainnya di merek ini.
Here are a few bits of my working process.
Packaging trials.
Final label design for the primary packaging.
Final label design for the primary packaging, Christmas special edition.
The final primary packaging, normal and Christmas special edition.
Squicky the squid, mascot of Squink Stick.
The Christmas bunch.
Squink Stick's Report book, consists of Squink Stick's complete process from the very start.
Mid-term exhibition, Food Explore 12 exhibition (@Lippo Mall Puri), and the Final exhibition.
Squink Stick's booth with aaaall the packaging during the final exhibition.
Lecturers and classmates during the final exhibition. Yay!
A project for the third (and last) Main Studio class.
December, 2019
