three candidates...

final version

finished product

field-proven...

The task was to develop a protagonist for an energy drink with natural ingredients such as ginseng, sea buckthorn and pine shoot extract. With this project, the customer supports the initiative "Save Wild Tiger" for the preservation of the Amur tigers, which are threatened by extinction.
Three cats were presented, I personally found the wrathful variant most sympathetic. The client decided for moderate medium variant.
In the course of the development the tiger got more green elements to strengthen the visual connection with the natural ingredients.
The overall design of the tins was created by the JARMÓ design agency