興達港品牌建置

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XINGDA PORT

興達港烏金的故鄉

興達港原名新打港，位於高雄市北端的茄萣鄉，南鄰興達火力發電廠，緊臨情人碼頭，興達港不僅是台灣最大的烏魚子產地，也因近海漁業及養殖漁業發達，漁會的魚貨直銷中心與鄰近大發路的觀光漁巿，成為生鮮海產的集中地。近年經高雄市政府的重新規劃擴建，原本傳統的漁村在結合地方特色與觀光休閒文化後，轉化成新興的現代漁港。

Xingda port is located in qiezhong township at the north end of Kaohsiung City, adjacent to Xingda thermal power plant in the South and close to lover's Wharf. Xingda port is not only the largest producing area of mullet roe in Taiwan, but also the fish direct selling center of the fishing association and the sightseeing fishing market adjacent to Dafa road have become the concentration places of fresh seafood. In recent years, with the re planning and expansion of the Kaohsiung Municipal government, the original traditional fishing village has been transformed into a new modern fishing port after combining local characteristics with tourism and leisure culture.

CONCEPT

作品將興達港常見的五種海鮮作為插畫繪製的素材，以精緻插畫與平面設計結合的方式，將漁業包裝帶往精品化的方向，呈現乾淨、新鮮的風格，透過包裝視覺上的體驗帶給消費者品質提升的感受。

The five kinds of seafood commonly seen in Xingda port are used as the materials for illustration and drawing. The combination of exquisite illustration and graphic design brings the fishery packaging to the direction of high-quality, presenting a clean and fresh style. Through the visual experience of packaging, it brings consumers the sense of quality improvement.