The Meaninghall Tea
服务丨Service / 包装设计 Packaging Design
客户丨Client / 苏州东山唯品四季农产品商行
Suzhou Dongshan Weipinsiji Agricultural Products Firm
地点丨Location / 苏州 Suzhou, China
日期丨Time / 2020年3月 Mar. 2020
奖项丨Award / 2021 iF Design Award丨Winner
2020 Core77 Design Award丨Notable
2020 AD STARS 丨Crystal Award
2021 The 14th Grands Prix Du Design丨Silver Award
-（EN）
The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a marcketing goals, we use graphic design in contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
团队 Team /
Creartive Director 创意总监 丨Sha Feng 沙锋
Art Director 艺术总监 丨Jiayi Lu 陆佳伊
联系 Contact /
sofengdesign@sofengdesign.com
www.sofengdesign.com
