This is a series of 3 poster designs for a mock advertising campaign for Key West, Florida. This tiny island is so unique in its culture, history, and people that these are the qualities that draw people in. I wanted to play off of this and so came up with the tagline "Key of Characters". The poster series document the people, their pets, and the fun architecture that is solely identifiable as Key West. The design of the posters uses the infamous "Mile Zero" post made up of a multitude of tiny zeroes, each a different typeface, thus cleverly emphasizing, with a play on words, that it's a key of "characters". On top of that, some of the "characters" are filled in with supporting images of the "characters" that that particular poster highlights.