Nescafé Azera Promotional Activation
To promote awareness and sales of Nescafé Azera on Virgin East Coast Trains, passengers were invited to 'win an escape every 30 minutes' by generating sharable social content. For a chance to win prizes to help you escape (ipads, Kindle Fires, Beats headphones, Spotify subscriptions, ebooks and music downloads), passengers wrote their favourite Azera Escape on the cup and shared a picture with the hashtag #AzeraEscapes.
