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A Concept for buttermilk from CocaCola
Hence we started to ponder upon "What if CocaCola launches a buttermilk?" and thus came up with the concept named as BETTERMILK.
A ready to use low-cal drink that refreshes you with the goodness of vitamins and minerals.
Our product features summed up below:
Our Target Segments: 
Ps: Do not consider Lactose intolerant people. :p
The Better butter milk tagline itself is a tongue twister that reflects our Advertising campaign and brand personality.
The biggest catch here is the use of tongue twisters to help create brand awareness.
Side panels can have tongue twisters to help engage people. Here's a small concept ad that reflects how BETTERMILK's advertising brightens the mood. 
Thus creating the #BetterTongueTwister challenge. A campaign that can be run on social media.
Below is a gist of the packaging in an environmental friendly tetra pak. See two variants, sweetened and Spiced.
Thank you for your time :) 
A Concept for buttermilk from CocaCola
6
74
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Published:
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Ram Kartikeya

A Concept for buttermilk from CocaCola

6
74
2
Published: