Blue Turtle is a brand targeting new parents with thoughtfully and delightfully designed accessories for infants and toddlers. The objective is to celebrate new parenthood by imbuing everyday necessities – such as pacifiers, bibs, and booties – with whimsy and joy. I designed the brand identity and packaging to be easily adaptable to a variety of different products. The color palette, inspired by the three primary colors, and the simplistic hand-drawn shapes invoke visuals of childhood. 

Logo – Brand Identity – Packaging Design – Visual Identity

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