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Neverland
2019
Brand Identity
Brand Identity
Neverland is a luxury fashion-house, aims to people who are still children in their hearts. The brand incorporates the love and passion for magic, imagination and youthful innocence. “Neverland” is the name of an island featured in the works of J. M. Barrie, it is an island where everyone in it never gets old, best known as home of the boy who never grows-up, Peter Pan. The island's name became a metaphor for eternal childhood, hence the name of the brand.
The Project was done as part of Branding Class, under the guidance of Amnon Illuz.
Bezalel Academy of Arts and Design, 2019
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Matan Ben Yosef © 2019
