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Douglas Sweets Scottish Cookies Identity Design


Douglas Sweets is a Scottish shortbread company based in the green mountains of Vermont. The women owned business made up of a mother-daughter duo has introduced shortbread with a unique twist of chocolate, spice and exciting flavors. 

Producing premium quality shortbread since 2012.






After realizing that their branding started to look old-fashioned, the team contacted me so that I would be in charge of the re-branding of the whole company, as well as the new packaging of their delicious products.

After the first briefing, this is the branding proposal I showed the team, which we will be perfectioning during the next few months until we achieve the branding and packaging the company is looking for.











I designed 3 different groups of variations of the logo: one with just typography, another one with only the bagpipe, and the last one with the original bagpiper.


1st group of logos.
In order to keep things simpler, I created a couple of options with just typography. These options are designed thinking mainly on the packaging​​​​​​​




2nd group of logos.
In order to make the existing logotype a bit simpler so that it would look better printed, I created some minimalist options with just the bagpipe.






3rd group of logos.
Finally, in order to maintain the essence of the old logo, I designed different porposals with the traditional piper.







Apart from the branding proposal, I also showed them some trials I created to get an idea on how the packaging would look with the different logos, as well as with different designs. The boxes shown in the pictures are not exactly the final measurements, but they were just a way of seeing something similar to what the final result could be.



Douglas Sweets Scottish Cookies Identity Design
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Douglas Sweets Scottish Cookies Identity Design

Re-branding proposal for the Vermont based Scottish shortbread company Douglas Sweets. The women owned business made up of a mother-daughter du Read More

4
68
3
Published: