P I C A S S O - B R A N D I N G
This fictitious project is the result of days of thinking and hardwork, an attempt to bring coffee and art together. Blacks and whites are my all time favourite, and they have been presented in the best possible way through this project. Hope you'll like it.
B R A N D N A M E
Pablo Picasso was the most dominant and influential artist of the first half of the 20th century and the co-founder of cubism, a new style that brought a major change in the field of art. Hence Picasso as the brand name is a representation of the superiority of the brand and the change that it is going to bring in its industry.
B R A N D L O G O
The brand logo too, is a portrayal of the great artist. The stripe through the logo centre depicts the striped Breton shirt that Picasso often used to wear.
B R A N D M A R K
An illustration of a coffee bean, reflecting the cubist style of the early 20th century, stands as the visual identity of the brand.
P A C K A G I N G
B R A N D G U I D E L I N E S
