I had the great opportunity to work with the extremely passionate and tenacious financial advisor and blogger, Money Maverick, to rebuild their brand strategy, identity and design system. The new brand strategy was refined through intensive discussions after which new forms of the identity was developed, prototyped and tested navigate towards to most effective direction. The final direction was built with a “service first” mentality, putting primary focus on the customers needs and the services provided that will include the personality of the founder/author. 

Inspiration and cues were taken from the company’s founding story, his love of the country Japan and the bold & cutting edge personality of Money Maverick himself, a quality uncommon amongst financial advisors, whom typically prefer to sugar coat information first.